search engine optimization and web design


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Our Services

Northwest Digital Design provides a complete spectrum of services that will see your web project through from start to finish. Our services include:

Web Design Services

Northwest Digital Design has a proven track record in designing web sites that are fresh and informative, simple to maintain, user friendly and search engine friendly. Our customers report that their web sites are working hard, bringing them increased traffic, sales, inquiries and compliments!

Building a new site incorporates three of the above services: design, copy writing, and search engine optimization. Because of our focus on search engine visibility, our design style is more textual rather than graphical or image-based. Our goal is to strike that perfect balance between customer needs, search engine needs and overall visual aesthetics.

Design services also include:

Domain name selection

Web hosting selection

E-commerce services

CGI scripting

Shopping carts

Graphics and logo creation

Design rates: Our rates for new design are $65 per hour. Once we have determined the scope of your project, we can deliver an estimate of the time and costs for completion. We ask for 50% deposit to begin and the balance upon satisfactory completion of the job.

Technical support is provided throughout the development of your site, either via e-mail or telephone at no additional cost. Your questions, ideas and concerns are always welcome.

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Web Copy Writing :: writing for the web

The web is all about words. Effective copywriting is the most overlooked, "low-tech" way of improving your site's useability and appeal. Your potential customers can be overwhelmed by the dizzying array of sites all selling the exact same product. Words give YOUR business a personal voice that will set you apart from your competitors. Words get your site found and indexed by the search engines. Words make the sale. Our copy writing services include writing text for your site as well as newsletters, autoresponders and other communications you may have with your customers.

Copy writing rates: Our rates for copy creation or revisions are $45 per hour. Again, once we have determined the scope of your project, we can deliver an estimate of the time and costs for completion. We ask for 50% deposit to begin and the balance upon satisfactory completion of the job.

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Search Engine Optimization Services

We design every site with search engine visibility in mind. To "optimize" your site for the search engines means designing, writing and coding your page so that it will appear at the top of the search engine results listings for its particular search terms. Higher search engine ranking greatly enhances the odds that your web site will be easily found by your potential customers, resulting in increased traffic and business. We include this service with every new site we design.

If you already have a site but it is not appearing within the first few pages of any major search engine for its search terms, we can fix that! We never use any techniques frowned upon by the search engines that could get your site banned nor any techniques, such as 'doorway pages', 'redirections', and 'invisible text' that add to the growing clutter on the internet.

We have found that "pay per click" services can be beneficial in the early stages of a project. Pay per click services can send traffic to your new site while waiting for the search engines and directories to complete their indexing process -- a process that often takes months. Depending upon the aggressiveness of your marketing campaign, once your site is well established with the search engines, pay per click services (and fees) can be reduced or discontinued if desired.

Our experience has shown that well constructed web pages with clear purpose, content and navigation will rise to the top naturally-- simple, meticulous, "organic" search engine design.

Key components of a search engine optimization campaign would include:

  • Keyword research - determining which terms people are actually using to search for your services or products and which ones to incorporate into your site
  • Copy writing - writing, rewriting and generally massaging your text, titles, headers so they are keyword-rich and engaging to both the search engines AND your readers.
  • Coding and Formatting - editing the underlying HTML of key pages so that description tags, header tags, title tags and overall layout of the page serve to enhance the various keywords for your site and are conducive for search engine spiders to read.
  • Link building - researching and acquiring incoming links from other sites relevant to your service or product (commonly known as reciprocal linking)
  • Submitting, Monitoring, Resubmitting - once the above elements are in place, your site will be hand submitted to the major search engines and directories, monitored over a period of time and resubmitted as necessary. Maintaining high rankings is an ongoing process.

Search engine optimization rates: Our rates for search engine optimization are $65 per hour. Once we have determined the scope of your project, we can deliver an estimate of the time and costs for completion. We ask for 50% deposit to begin and the balance upon satisfactory completion of the job.

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Web Site Maintenance, Updates and Redesign

Northwest Digital Design can keep your site fresh and relevant with periodic updates, new content, graphics or layout. Regular maintenance and updates insures that your site retains the steady traffic and visibility so vital to businesses on the web. It gives your customers, old and new, good reasons to keep coming back.

Is your site failing to convert visitors into buyers? Sometimes a site may have plenty of traffic, but few sales. If that is the case with your business, Northwest Digital Design can give your site a custom, objective evaluation to determine where the problem may lie.

  • Are you providing your visitors with enough information to make their decisions?
  • Is it easy for visitors to understand your information?
  • Is it clear what your products or services are?
  • Is it simple for visitors to buy something from your site?
  • Is it easy for visitors to navigate your site?

A thorough review of your site's content, layout, and structure can provide answers to these questions.

Maintenance rates: Our rates for ongoing updates to your web site are $40 per hour, billed monthly.To completely redesign your site, we must first determine the scope of the changes and estimate time and costs for the job. For full redesign, we ask for 50% deposit to begin and the balance upon satisfactory completion of the job.

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NORTHWEST DIGITAL DESIGN • PO BOX 1861 • FERNDALE, WA 98248 • TEL: 360-223-3794